iberflora

"En Iberflora se genera mucha information para analizar los mercados y las tendencias"

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Framusa, en førende international virksomhed inden for produktion og salg af udendørs stenprodukter såsom springvand, figurer og urtepotter, er en stor spiller på det globale marked. Virksomheden, der sælger sine produkter i over 20 lande, skal deltage i den næste Iberflora. Agustin González, dets manager, var vores interviewperson.

Framusa har med sin 15-årige historie og som pejlemærke på det internationale marked en stor forståelse for, hvordan denne produkttype har udviklet sig... Hvilke tendenser er set i de senere år i forhold til materialer og design.

Products with minimalist lines and straight, elegant lines can be used to not only decorate but also separate environments or spaces. In terms of materials, we're talking about durable and long-lasting ones like stone in lighter colors, such as beige, white or sand. This creates a very natural, bright environment. I'm seeing a move towards more classic, older models in these times of technology and futuristic thinking. To give the home a familiar feel, products that appeal to memories and nostalgia are a good choice.

Hvad er det seneste i Framusa-kataloget?

Artificial stone planters and large flower pots with an innovative and unique lighting system. Our flower pots are unique because of the effects that LED lighting has on their textures and reliefs. To be able personalize environments, we created a collection of decorative arts with special value. I'm talking about sculptures that can be used to create unique museum spaces. Modern and classical sculptures to suit all tastes and decors. Each sculpture has its own identifying seal, and all are subject to copyright.